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Has Sony achieved another hit? Following the triumph of Demon Slayer: Infinity Castle, which earned more than $600 million worldwide, the new movie Chainsaw Man – The Movie: Reze Arc has officially crossed the $100 million threshold globally, hitting a global total of $108 million this weekend. This movie beat out the horror sequel Black Phone 2 ($12.9 million) in its sophomore frame in movie houses, as well as the music documentary Springsteen: Deliver Me From Nowhere starring the talented Jeremy Allen White ($9M).

Impressive Domestic and Worldwide Results

The work of Tatsuya Yoshihara, the movie is a straightforward follow-up of the initial season of Chainsaw Man. It grossed over $18 million domestically after a robust five-point-two-million-dollar Saturday and $4.5 million Sunday. Overseas, the animated by MAPPA film earned nearly $15 million across 46 international territories, bringing its global earnings to $60.4 million under Sony ($43.1 million international, $18.2 million in the U.S.). Sony has yet to announce its complete box office tally.

Benchmarks to Previous Anime Hits

Anime marketing agency White Box Entertainment noted in prior discussions, drawing parallels between the feature's anticipated earnings to Jujutsu Kaisen 0, which grossed thirty-four million dollars in the North America in the year 2022 and debuted with a similar $18 million in the U.S.. Reze Arc’s opening frame aligns with that benchmark, while its $108M global gross is now positioned just behind the earlier film's $166.6 million total earnings. Even if it doesn't seem possible this Chainsaw Man film will match the earnings seen by mega hit the enormous hit Demon Slayer: Infinity Castle, nonetheless, it is a major victory for Sony.

Promotional Efforts Drive Success

Along with its affiliate the anime streaming service Crunchyroll have successfully utilized fan engagement to drive their dominance at the anime box office. The movie's marketing campaign kicked off at the Los Angeles Anime Expo in summer with a MAPPA panel, special events, and photo opportunities with Pochita, followed by a notable appearance at New York Comic Con featuring behind-the-scenes footage, fan raffles, and more MAPPA sessions. Moreover, organizers held an exclusive fan screening for moviegoers and influencers alike after the final day of the event.

Future Prospects

This year marks a significant period for Japanese animation, and for Sony, which has another anime film debuting in the coming months in the film Jujutsu Kaisen: Execution in November.